Our mission is to build a group of brands and businesses that are recognized for quality, performance and innovation to meet the demands of powersports enthusiasts.
Since 2000, Motorsport Aftermarket Group (MAG) has successfully acquired leading brands in the motorsport parts and accessories aftermarket. No other industry participant owns as many dominant brands. Each MAG company is a leader in its market segments.
The MAG companies enjoy long histories of leadership and innovation, some dating back to the 1960s. MAG’s businesses are operated worldwide and are focused on innovation, creative freedom and to be connected to their customers.
Our teams also work together in product design and development, marketing and advertising, and special events to take advantage of our combined experience and resources. The MAG group office provides support in the areas of business development, finance, sourcing, information technology, sales, marketing and administration that is unmatched in the industry.