Professional endurance driver Carl Reese of Santa Clarita, California, and Sebastian Montero of Quito, Ecuador, set a new world record for riding on motorcycles from the closest point on Earth to the sun to an elevation at sea-level in a single day.
Carl and Deena Reese are taking a roadtrip across the United States and have invited everyone to come along. Starting in Buffalo, New York, the endurance riders will be stopping at various dealers to speak with the public on their way back to California.
Jeffery Boaz becomes Brand Manager for FirstGear effective immediately. The industry veteran has been tasked with revitalizing the venerated brand and appealing to entirely new market niches... a challenge he is looking forward to.